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Emotional Branding: The New Paradigm for Connecting Brands to People. Marc Gobe

Emotional-Branding-The.pdf
ISBN: 9781581156720 | 352 pages | 9 Mb

• Emotional Branding: The New Paradigm for Connecting Brands to People
• Marc Gobe
• Page: 352
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781581156720
• Publisher: Skyhorse Publishing

Download Emotional Branding: The New Paradigm for Connecting Brands to People

Real books download free Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe (English literature)

Overview

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how...

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